5 Inbound Marketing Truths for Small Business Owners
As a smart online marketer competing in the digital landscape of 2014, you are almost certainly using a comprehensive marketing mix of tactics that all fall under the umbrella of inbound marketing. Whether you are creating online content, optimizing your site for SEO, filling your sales funnel through a variety of pay-per-click campaigns, or reaching out to new and existing customers through social media, believe it or not, you are using inbound marketing. It’s a very popular marketing approach that integrates many online maneuvers and strategies to attract visitors to your site, convert them into leads, turn them into customers and create brand believers and longtime supporters. visit our site here @ www.globalmarketforce.com/
The swelling popularity of inbound marketing among small businesses like yours is catching on like wild-fire. But as with any new and exciting way of doing something, there can often be a lot of misinformation that results from people not fully grasping the new methods and then sharing those fallacies as gospel. I am here to help you sift through the rhetoric and get to the truth. The following 5 facts about inbound marketing are points to recognize as you consider your online marketing strategy.Inbound Marketing is Not Replacing SEO
Contrary to what seems popular right now, inbound is not in direct competition to SEO. In fact, SEO is only part of a comprehensive strong inbound marketing strategy. SEO is still very important to the success of your website and should not be tossed aside in lieu of other new tactics that may or may not last.
You still need to do great work compiling lists of well-researched keywords to focus your content and campaigns on, do on-page optimization to ensure that both humans and search engines can understand the focus of each of your site’s pages, attract links from high quality and trustworthy sources and optimize your site’s infrastructure to ensure page load time and redundancy are never an issue. Failure to continue any one of these tried and true SEO components may prove fatal to the online success of your business.Inbound Marketing is Not Just for Corporations
There are a lot of complex solutions that are gingerly tossed around by big corporations with very deep pockets when discussing inbound marketing tactics. Things like marketing automation, lead scoring, and dynamic content get mentioned almost as much as the term inbound marketing itself. But those are merely software solutions and features that enable large businesses to appear to speak directly to each unique visitor because they don’t have the time to do it genuinely. You, as a small business live and breathe by knowing your customers on a much more personal level. That is your leveraging competitive advantage. You do not need tons of fancy software and automation solutions. The beauty of inbound marketing is that businesses of all sizes can benefit. You just have to want to succeed. You are hungry to succeed, right?Inbound Marketing is Not Only for B2B
No matter what industry your business is in, what you sell and to whom, you can still find great success using an inbound marketing approach. Regardless of your business, your size and your resources, everyone’s ultimate goal in business is to attract and convert people into customers. But you don’t want just one time customers. You want customers that will love your products and services so much that they’ll happily recommend it to their friends, family and online communities.
In theory, this all sounds so easy, but first, you need to be found. You cannot prove your worth if nobody knows you exist. You need to prove to each and every visitor that you are the best solution for their need. Build trust, and then delight your customers with great customer service, amazing products and loyalty galore. Inbound helps you plan and execute a strategy that moves customers through all these stages.Inbound Marketing is Not a Fad
Even though the concept of inbound was officially introduced just about a decade ago, it keeps on growing and growing, faster and faster. Every year more and more businesses are adopting the approach, new solution providers have emerged, but more importantly the customers have responded.
The vast majority of customers say they understand that companies are selling something, but feel it is okay since the information gained is valuable. Most consumers say they prefer to learn about a company and its products and services through a collection of well written content or videos that instruct rather than through traditional advertisement. While you may own and run your own business, you are also a customer to many others. Do you prefer discovering a company through an ad or because they offer trustworthy information that helps answer your questions and objections? While I cannot tell you how to run your company, I strongly encourage you to shift resources towards content and inbound marketing versus traditional advertising. Your customers will appreciate it in the long run and it is much more sustainable.You Can Measure ROI
Because all activities that stem through inbound marketing occur online, measuring ROI and keeping track of other analytics couldn’t be any easier. Traditional advertising cannot offer anything close to the measurement and tracking capabilities of online. Every time you publish a post you get to see every metric you can think of that will help you understand the impact and outcome of that piece of content. You know the number of views, where the visitors came from, how much time they spent on it, if they clicked on your call-to-action items, if they downloaded anything or if they called you.
When you acquire a customer through an inbound marketing program, you have the ability to retrace every single step that helped to convert them from a prospect into a customer. What more could you ask for? With such knowledge at your fingertips, your ability to optimize content and cut out spending on things that just do not work is finally within reach.Inbound marketing is simply just as a better way to do marketing. It’s not replacing SEO, it’s not exclusive to specific industries and company sizes, nor is it a fad. It is definitely here to stay.